Have Questions About We, The Pizza?
The estimated initial investment for a single We, The Pizza location ranges from $673,000 to $895,500 and $883,000 to $1,095,500 for a 5-unit agreement, which includes a $50,000 initial franchise fee. Multi unit agreements have higher total investment ranges. As with any new business, adequate working capital is important during the early stages of operation.
We, The Pizza does not provide direct financing. However, we may refer prospective franchisees to third party financing resources on a case by case basis.
Franchisees pay a royalty fee of 5.5% of gross sales. These fees support ongoing system development, training, operational resources, and brand support. Full details are outlined in the Franchise Disclosure Document.
Franchisees contribute 1.5% of gross sales to the brand marketing fund. In addition, franchisees are responsible for local marketing efforts and a grand opening marketing investment of $20,000, as detailed in the FDD.
Ideal candidates are hands-on operators with strong leadership skills, business acumen, and a passion for hospitality, food, and community focused brands.
Qualified candidates should be able to meet the following financial requirements:
Restaurant experience is helpful but not required. We look for candidates who are committed operators, eager to learn the system, and aligned with our brand’s culture and values.
The system is designed to be structured and repeatable, with clear operating standards, training, and support to help franchisees run their business effectively.
We, The Pizza was founded in 2010 in Washington, DC, with more than 15 years of operating history.
The initial franchise term is 10 years, with two five year renewal options, subject to meeting the terms of the agreement.
Yes. The franchise team provides site selection criteria and guidance to help identify suitable locations within approved territories.
We, The Pizza locations are flexible and can operate in a variety of settings, including neighborhood centers, urban districts, shopping areas, and high traffic corridors. Ideal sites offer strong visibility, accessibility, and consistent foot or vehicle traffic.
Franchisees, general managers, and one additional team member attend a comprehensive initial training program prior to opening. The franchisor also provides on site opening support for 7 to 14 days, along with ongoing operational, marketing, and field support.
Yes. Franchisees receive access to a confidential operations manual that covers daily procedures, systems, recipes, and brand standards.
