Frequently Asked
Questions
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Some Commonly Asked Questions About Owning a Pizza Franchise
Costs
How much will the We, The Pizza franchise program cost me?
The estimated initial investment for a single We, The Pizza location ranges from $673,000 to $895,500 and $883,000 to $1,095,500 for a 5-unit agreement, which includes a $50,000 initial franchise fee. Multi unit agreements have higher total investment ranges. As with any new business, adequate working capital is important during the early stages of operation.
Is financing available?
We, The Pizza does not provide direct financing. However, we may refer prospective franchisees to third party financing resources on a case by case basis.
Are there ongoing fees to pay?
Franchisees pay a royalty fee of 5.5% of gross sales. These fees support ongoing system development, training, operational resources, and brand support. Full details are outlined in the Franchise Disclosure Document.
Are there any advertising fees?
Franchisees contribute 1.5% of gross sales to the brand marketing fund. In addition, franchisees are responsible for local marketing efforts and a grand opening marketing investment of $20,000, as detailed in the FDD.
Qualifications
Who does We, The Pizza consider an ideal franchise candidate?
Ideal candidates are hands-on operators with strong leadership skills, business acumen, and a passion for hospitality, food, and community focused brands.
What about my financial status?
Qualified candidates should be able to meet the following financial requirements:
- Total investment capacity: $673,000–$895,500 for a single restaurant
- Ability to pay the $50,000 initial franchise fee
- Sufficient liquid capital to fund build-out, opening costs, and early operations
- No franchisor financing is available
What experience do I need to own a We, The Pizza franchise?
Restaurant experience is helpful but not required. We look for candidates who are committed operators, eager to learn the system, and aligned with our brand’s culture and values.
Is a We, The Pizza franchise easy to operate?
The system is designed to be structured and repeatable, with clear operating standards, training, and support to help franchisees run their business effectively.
Timelines & Locations
How long has We, The Pizza been in business?
We, The Pizza was founded in 2010 in Washington, DC, with more than 15 years of operating history.
What is the term of the franchise agreement?
The initial franchise term is 10 years, with two five year renewal options, subject to meeting the terms of the agreement.
Will you help me find a franchise location?
Yes. The franchise team provides site selection criteria and guidance to help identify suitable locations within approved territories.
What types of locations work best for We, The Pizza?
We, The Pizza locations are flexible and can operate in a variety of settings, including neighborhood centers, urban districts, shopping areas, and high traffic corridors. Ideal sites offer strong visibility, accessibility, and consistent foot or vehicle traffic.
Training & Support
What support is provided as part of the We, The Pizza franchise program?
Franchisees, general managers, and one additional team member attend a comprehensive initial training program prior to opening. The franchisor also provides on site opening support for 7 to 14 days, along with ongoing operational, marketing, and field support.
Will I receive an operations manual?
Yes. Franchisees receive access to a confidential operations manual that covers daily procedures, systems, recipes, and brand standards.
Next Steps...
I'm ready to go. How do I get started?
- If you’re interested in learning more about the We, The Pizza franchise opportunity, visit our Contact page or complete the form below. A member of our team will reach out to answer questions and discuss next steps.
- From there, we’ll talk through the opportunity, introduce you to our team, and provide the Franchise Disclosure Document so you have the information you need to make an informed decision.
