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Chef Crafted.
Crowd Craved.

Own a Celebrity Chef-Founded Franchise Powered by a Love for
Pizza that’s Anything but Ordinary

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STARTED

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Meet Spike Mendelsohn

Award-Winning Chef & Culinary Trendsetter

Founder of the Award-Winning Good Stuff Eatery

Facebook Instagram

Fan Favorite, Top Chef & Next Iron Chef

Board of Trustees Member, Culinary Institute of America

Co-Founder, PLNT Burger & Eat the Change

Primary charity focus

Author, Good Stuff Cookbook

Chef Ambassador, CARE International

We, The Brand: Pizza With a Mission

A Chef-Led Pizza Brand Shaped by Passion

We, The Pizza was born in the kitchen of a visionary celebrity chef who believed pizza could be much more: handcrafted, with better ingredients, bolder flavors, and deeper connections with every guest. That belief fuels our mission to bring a new, exciting approach to the fast-casual space, powered by fired-up recipes, a business model designed for growth, and a whole lot of heart.

We’re not just feeding appetites. We’re creating the experiences and pizza-loving community that We, The People deserve.

Celebrity Chef with a Buzz-Worthy Brand

Created by Top Chef Spike Mendelsohn, We, The Pizza brings together chef credibility and built-in brand attention, backed by real-world demand and consistent lines out the door.

Community-Driven to Build Brand Loyalty

More than pizza. We bring a mission-forward platform (Plant A Billion Trees, veteran support, local charity connections) to create emotional brand loyalty and local buzz that = repeat traffic.

A Scalable Menu for High-Traffic Appeal

A tight, high-performing menu with signature pies, wings, specialty sodas & gelato shakes. Drive strong ticket averages, repeat visits & operational consistency across locations.

An Existing Footprint + Sustainable Growth

With several successful locations and a recognizable identity, We, The Pizza is the people’s choice. We are positioned for nationwide franchising with a strong brand foundation.

Learn More About Us

Celebrity Chef with a Buzz-Worthy Brand

Created by Top Chef Spike Mendelsohn, We, The Pizza brings together chef credibility and built-in brand attention, backed by real-world demand and consistent lines out the door.

Community-Driven to Build Brand Loyalty

More than pizza. We bring a mission-forward platform (Plant A Billion Trees, veteran support, local charity connections) to create emotional brand loyalty and local buzz that = repeat traffic.

Learn More About Us

A Scalable Menu for High-Traffic Appeal

A tight, high-performing menu with signature pies, wings, specialty sodas & gelato shakes. Drive strong ticket averages, repeat visits & operational consistency across locations.

An Existing Footprint + Sustainable Growth

With several successful locations and a recognizable identity, We, The Pizza is the people’s choice. We are positioned for nationwide franchising with a strong brand foundation.

Why Us?

Learn More About the Opportunity

Why Own a Franchise with We, The Pizza ?

Flexible Franchise Model

Build your We, The Pizza location around your market, your goals, and your growth plan, with a franchise model that supports single or multi-unit ownership, flexible footprints, and evolving service formats.

Multiple Revenue Streams

Create diverse revenue opportunities through a menu and service model that supports whole pies, slices, takeout, online ordering, and evolving formats designed to meet guest demand across dayparts and occasions.

Affordable Quality Products

Offer guests chef-crafted pizza made with real ingredients at accessible price points, and create everyday relevance that attracts broad audiences while supporting consistent traffic and repeat visits across diverse markets.

The Pizza Franchise Industry

Operate within a category U.S. guests consistently choose, where pizza remains a go-to meal and demand continues to increase for brands that prioritize quality ingredients, craftsmanship, and reliable everyday appeal.

Affordable Food Trends/Data

Operate a business aligned with guest preferences that are increasingly tied to value over price alone, with customers favoring brands that deliver quality and positive experiences alongside affordability, positioning We, The Pizza for continued growth.

Community Focused

Build a locally rooted business that connects with guests beyond the counter, using community involvement, hospitality, and giving-back initiatives to create loyalty, relevance, and lasting neighborhood relationships.

By the Numbers

About the We, The Pizza Franchise Opportunity

A people-first pizza brand paired with a franchise system designed for long-term growth.

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DATA

Industry Data

Pizzas Served Annually
0 B+

What It Costs

$673,000 to $895,500

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INVESTMENT

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MARKETS

Available Markets

Territories Open for Expansion
0 +

Testimonials

Hear What Guests Are Saying About Us

“This was some of the best pizza I have ever had! ”
Allison B.
“Popular with locals and tourists alike, they feature pizza by the slice with a wide variety of classic and creative pies.”
Joel K.
“I love the name and the pizza 🍕 Great job 👏🏽”
Veronica H.
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Brand Resources

Get More Info About the We, The Pizza Franchise Opportunity

Training & Support

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Questions?

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News & Blogs

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Accomplishments

We, The Pizza, Are Making an Impact
Check Out Our Award-Winning Brand

Plant A Billion Trees

Featured on ABC News for Feeding National Guard Troops (2021)

Defeat DIPG Foundation Partner

We The Pizza, joined the Ballston redevelopment

STEP 1

STEP 4

STEP 5

Steps to Ownership

Start Your We, The Pizza Franchise Journey!

STEP 8

STEP 2

STEP 7

STEP 3

STEP 6

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Industry Outlook

Complete the form below and get more information about the We, The Pizza franchise opportunity!